Category Archives: Adam Goldenberg

JustFab Flying High With Online Subscription Retail Concept and Possible IPO

Published / by AlbertK / Leave a Comment

Who the heck is JustFab, and how did they manage to take over the online retail subscription world?

It’s actually very simple. JustFab is fashion e-commerce at the right, inexpensive prices with new on-trend shoes, handbags, clothing and accessories. It’s all about the VIP member and the perks that keep coming every month.

A subscription-based online retail store isn’t anything new. In fact, the LATimes wrote an article about these start-ups which explode on to the scene, and then little by little, seem to disappear. Subscriptions are not the easiest shopping concept to sell to the buyer, but JustFab is knocking out the competition with 4 million plus JustFab VIP members located globally.

The answer appears to lie with JustFab’s two branding experts Adam Goldenberg and Don Ressler. Together, the business partners have catapulted JustFab into the e-commerce stratosphere, expecting the young company to pull in revenue of $650 million, up from $505 million last year. In addition, the executives have also hinted at JustFab establishing its own IPO on the financial scene.

A corporate name change also appears to be on the to-do list, according to subtle hinting by Mr. Goldenberg. The new name will supposedly not include the word “fab.”

Just Fab has perfected the fashion online subscription idea with great quality at prices women can afford. There is a huge variety of new styles every month, and the buyer will always have the power to shop or not shop. The only thing the buyer is required to do, is to click on the “Skip The Month” button in their boutique by the 5th of each month and won’t be charged $39.95.

The beautiful styles of JustFab have also attracted a large celebrity following. Stars like Emily Blunt adore JustFab clutches and Ariel Winter, their sexy shoes.

When one signs up as a JustFab VIP member, they receive 20% off their first item with free shipping.

Under the JustFab umbrella are other successful online subscription retail offshoots like Fabletics, co-founded also by actress Kate Hudson, FL2 for men and FabKids.